Steve P. Young | How To Monetize Mobile Apps

Steve P. Young is the founder and host of Mobile Apps Chat, a podcast that offers expert information and resources to app makers (and app-makers wannabes) world-wide.

Steve is a marketing consultant, coder, and entrepreneur with a vision for utilizing the huge potential of the mobile apps market.

In today’s episode, Steve discusses…

  • The Mobile App Chat, its creation, and its purpose
  • What it takes to join the app marketplace as a developer (no coding experience needed!)
  • Re-skinning apps versus development from scratch
  • Outsourcing actual app creation: oDesk, eLance, and how to hire (and pay) good contractors
  • How to make money in the app market: Why you should not stop at one
  • Treating apps as works in progress
  • Apps and building an audience: Sources of traffic
  • Android vs. IOS: Visibility vs. Monetization
  • How to use apps as extensions of your business – no matter the field
  • Getting press for your apps and products: Testing pitch content, down to the email subject header
  • How to place keywords in an app to get more hits

Links mentioned in this episode:

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