In this next installment of “Hacking FaceBook” I’m going to show you the SUPER simple way to “Stock the pond” with fans who are way more likely to love your stuff. Did you miss the 1st installment? Click here to check it out >>
Click To Watch On YouTube >>
Here’s How To Build Your Ad:
Then LIKE Us!
Test the crap out of photos
Variations on the ad:
Are You Addicted To *TARGET*?
If You’re Addicted To *TARGET* Then LIKE US NOW
Hooked On *TARGET*?
Addicted To *TARGET*?
Click LIKE If You LOVE *TARGET*
Targeting: Create a campaign for each of these…
Men/Desktop/35 – 45/USA/Who like *TARGET*
Women/Desktop/35 – 45/USA/Who like *TARGET*
Men/iOS/25 – 45/USA/Who like *TARGET*
– iOS vs. Everything else
Men vs Women
Age groups (10 year blocks)
USA CA UK AU Other
ONLY Run In Newsfeed
Note: Run your ads for 7 days and then pull the responder report. That will show you what states/cities/countries
100K + Targets do optimized for likes/engagement
10K – 25K targets test optimized for likes AND Optimized CPM/CPC
– Ezra version: $.30 more than the top suggested bid
– Other versions: $.15 over minimum bid
I’ve had great success building LIKE ads with huge audiences and also with small, 10K – 50K targets.
As with everything… it freaking comes down to testing!
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