056: Justin Brooke | What He Learned From A Million Dollar Per Month Traffic Campaign

Justin Brooke of IM Scalable is an advertiser by trade. Justin serves supplement and information-publishing companies in the seven to eight figure per year category by increasing traffic and conversion rates to their established funnels.

In today’s episode, Justin discusses…

  • The importance of structuring your workweek
  • Twitter ads and other paid traffic
  • Why you should have realistic expectations when it comes to advertisement, and what those expectations should be
  • The Traffic Hail Mary syndrome; or why first wave of advertisement is investment rather than the end-all be-all of your campaign
  • Five targeting criteria to find the right audience
  • Landing page optimization.
  • FaceBook giveaway page layouts: Best practices
  • FaceBook advertisements: Newsfeed versus right-hand side
  • ROY: What it is, how it is calculated, and why you should care about it (not what you may think!)
  • Knowing your market and social media platform that goes with it

Sites mentioned in this episode:

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