034: Matt Frazier | Business Innovation & Creating a Niche Audience

Matt Frazier is the No Meat Athlete. Matt successfully integrated a plant-based diet in his life as an athlete, proving that meat is not a prerequisite for an active life.

Matt launched the No Meat Athlete site in hopes of educating athletes on the benefits of a plant-based diet. In doing so, he successfully created and monopolized a niche in the athlete audience. A boom of followers led Matt to publish a book in the topic, which also enjoyed healthy popularity.

In this episode, Matt shares his journey, his motivation, and how he found – or better said, constructed – his audience.

Links mentioned in this episode:

Like what you heard? Subscribe to the show! It’s quick and free, and it will keep you updated with our latest episodes and amazing guests.

Help us spread the message! Rate and review us on iTunes, so we can reach and help more people build their business.

Thinking Of Launching A Book?  Before You Do Click Here To Learn The 3 Step Process To Selling 10,000 Books In 7 Days (Even If You Haven’t Written It Yet…) >>