Matt Frazier is the No Meat Athlete. Matt successfully integrated a plant-based diet in his life as an athlete, proving that meat is not a prerequisite for an active life.
Matt launched the No Meat Athlete site in hopes of educating athletes on the benefits of a plant-based diet. In doing so, he successfully created and monopolized a niche in the athlete audience. A boom of followers led Matt to publish a book in the topic, which also enjoyed healthy popularity.
In this episode, Matt shares his journey, his motivation, and how he found – or better said, constructed – his audience.
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