Kenneth Vogt is the founder of Vera Claritas – a site dedicated to helping entrepreneurs run high-performing, ever-relevant businesses. Kenneth founded the very first e-commerce site for a fortune 500 company back in 1997, and has over 30 years of entrepreneur experience.
In today’s episode, Kenneth discusses what has changed in the online marketing world, as well as what has remained – and will continue to be – the same. Kenneth speaks about the importance of transparency in marketing messages, as well as the responsibilities an entrepreneur has in motivating his and her employees.
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